Services
Client
Year
Website
Challenge
Northside Christian Assembly (NCA Madison) approached us with a vision to revitalize their brand and digital presence to better connect with their community and extend their reach.
As a church focused on leadership development and purposeful discipleship, they needed a visual identity that would resonate with both their existing congregation and a younger demographic they hoped to reach.
In response to the dynamic shifts in their ministry landscape and the realization that they had no online presence before the pandemic, NCA Madison recognized the imperative for a comprehensive brand refresh.
This led to a commitment to establishing a meaningful digital presence, improving Google search visibility, and resonating authentically with their community. The refresh encompassed visual graphics and messaging that reimagined the overall brand experience.
Goal
We developed a brand strategy that captured the heart of the church and connected authentically with the community they wanted to reach.
We dug deep to understand what made NCA Madison special. Through conversations, research, and strategic planning, we crafted a brand identity that truly reflected their mission of building leaders and creating purposeful impact. The visual system we created was intentional, with every element telling part of their story and resonating with both their existing congregation and the broader community they serve.
Result
The new brand identity and digital strategy took NCA Madison from no meaningful online presence to a thriving digital community.
Website and app traffic rose 40 percent, the email list grew from 50 to 200 subscribers, and improved Google search visibility translated directly into people walking through the doors: 80 percent of new attendees report finding the church online first. We built the communications department and its systems from the ground up to sustain it.
A cohesive brand experience across all touchpoints.
A cohesive brand experience across all touchpoints.
