A creative travel studio curating boutique luxury retreats and culturally rooted brand content.
Services
Creative Direction | Branding | Web Design
Client
Kindred Destinies
Year
2026
Website
Challenge
Kindred Destinies came to Puente Creative Studios ready for a full transformation. Formerly known as Girl Around the Globe, the brand had outgrown its name and identity. As its founder expanded from women-only retreats to serving both men and women and stepped further into travel content creation for culturally conscious brands, the old brand no longer reflected the full scope of the work.
Kindred Destinies creates spaces for people to bet on themselves, connect deeply with culture, and leave as family. The visual identity had to communicate boutique luxury without losing warmth, adventure without losing intimacy, and intentionality at every single touchpoint.
Goal
Most travel brands lead with destinations but Kindred Destinies leads with people. The visual identity needed to reflect a brand where the experience matters more than the location. And where travelers leave with deeper connections than they came with.
Result
We developed a brand identity rooted in warmth, nostalgia, and intention. The system includes a primary logo anchored by a sunset horizon mark, flexible secondary lockups, and a standalone icon built from interlocking letterforms.
A rich palette of ocean blues, terracotta, destiny gold, and deep charcoal sets the tone across every application. Paired with curated typography and documentary-style photography direction. The result is a brand that feels like exactly what it promises: travel that brings you home.
Come as Strangers. Leave as Family.
